Tales of Tales Season 3: Episode 6

7Feb

Tales of Tales Season 3: Episode 6 

Sound Advice

Moderated by Jacob Briars
Panelists:  Nick Van Tiel, Vishel Vasan and Chris Leacock

In the rush to design brilliant spaces and stock bars with brilliant products, many otherwise brilliant bars are neglecting their music offering, and failing to stimulate the most powerful sense of all. Sasha Petraske used to say he’d made up his mind whether he liked a place 5 seconds after opening the door. Most of your customers probably do it in half that time. But how can this be if your guests haven’t yet had time to see your bespoke bitters and ice program? The answer is, they make that decision at the speed of sound. Music is the most important way to create an instant atmosphere in your venue. It can be used to instantly tell arriving guests what kind of venue this is, and perhaps more importantly, what kind it is not. This great seminar discuss not just the ascetics of the music playing in your bar, but the very serious legalities.  Also, acoustic and budgetary issues.
 
Podcast by Brian Weber of The Bartender Journey. 
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